As you walk through your own store, it's probably from the perspective of a manager. That's good. You should be walking every aisle daily to check how your standards are being respected when it comes to adequate inventory on the shelves, top attention to customer service, store and check stand cleanliness, employee appearance, and the rest.
But have you also discovered the outstanding benefits of walking the store like you are a new shopper? It's not easy to do. You see, I'm not talking about quickly picking up some items before leaving work for the day. You know where all the items are located, so you can breeze around without needing to notice whether a new shopper would have trouble finding the same types of items as the ones you're looking for.
I'm not talking about waving as you walk past the registers. Nope, I mean learning how painful or fascinating it is to stare at the batteries and candy bars while you're waiting in line. I mean listening to what the other customers are saying about their shopping experiences.
Start your shopping trip from one of the entrances to the store that new shoppers will be taking, not from your office in the back of the store. Before you enter the store, think about what items you'll be looking for. As you walk into the store, observe what cues are there or should be there to help you find the items. What's the personality of the store? The odors? The noises? If there's music, does it make you want to shop more quickly or more patiently?
Use what you've discovered to develop action steps, and then implement the first of those action steps the same work day, while your emotions are still at the right levels to motivate you.
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