How do your customers get rid of products they purchase from you? Knowing that might seem to be pretty useless in discovering ways to be more profitable. But as you think about it some more, you'll see how talking with customers about disposing of products opens up opportunities for you.- Are they taking the products to recycling collectors? Those of your customers motivated to go green would like to hear how what you sell includes previously recycled materials and how your products are biodegradable so disposal of the products won't pollute the environment.
- Are they donating the products while the products still have a useful life? Here's a chance for your business to team up with your customers and with charities in the community. You'll be doing good while at the same time earning good will that can build business. Have special events at your store where customers and prospective customers donate items to charity.
- Are they using their worn-down products in new ways? Are they turning old pants into shorts or using old golf clubs for teaching their kids to enjoy the sport. Well, then it could be that your customers are interested in purchasing shorts from you or in you carrying a bargain-priced line of golf clubs.
- Are they trading in the products? Resale stores continue to grow in popularity. If you add reselling to your business, it means deciding where in your store or on your website to fit it, building additional skills in your staff, and maybe needing to get extra clearances from government agencies. But it also could be a profitable move.
- Are they throwing away the products? If your attitude surveys indicate customers are feeling guilty about trashing stuff, you can offer them some alternative methods of disposal.
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