- TV ads communicate your message more effectively than social media. About 55% of the panel said Facebook is not a good place for businesses to advertise to them. About 42% said TV ads are the most effective conduit for advertising to college students.
- Text messages can irritate. About 61% don’t like brands to contact them via text messages, and around 58% are more likely to look at retailers’ e-mail on a laptop than on a smartphone.
- About 63% never scan Quick Response codes located on ads.
- About 68% of the respondents expressed interest in being an on-campus brand ambassador, and about 50% said they’d welcome help from brand ambassadors while settling into the college.
Use store ambassadors when people are moving from one role in life to another. This happens with events like college graduation, getting married or getting divorced, having a first child, changing careers, and locating in a new country or culture.
We might assume that when people are already feeling highly uncertain about what's happening in their lives because of significant changes, they'd actually be less likely to switch store loyalties. Since moving from one role in life to another is a time of high uncertainty, it would seem that you trying to change commitments then would only end up being a big waste.
But when it comes to role switching, University of Minnesota research indicates that the truth is the opposite of what we might commonly assume. For example, recent immigrants seek out stores and brands to give themselves acceptable status in their new culture.
Have store ambassadors there to help.
Click below for more:
Keep Technology in Its Place
Use Customer Life Changes to Switch Brands