Draw On What Draws In Traffic

Anyway, this doctor is sitting at his computer after everybody’s gone home for the night. He hears footsteps, looks up, and sees a man walking in.
     “Excuse me. I do hate to bother you, doctor, but I keep thinking I’m a moth.”
     “Afraid you have the wrong place, fella. I’m a cardiologist. You need to see a psychiatrist.”
     “Yes, yes, I know,” says the man.
     “So why’d you come in here if you need a psychiatrist?”
     The man shrugs, “Well, the light was on.”
     How nice if all it took to draw traffic into your store was to turn on the lights. It does take much more. Still, one significant consideration is, indeed, the flow of traffic. Analyze pedestrian flow. Since you asking a new store visitor, “What brought you to our store today?,” might occasionally produce the answer, “I took the bus,” know the proximity of public transit stops and the frequency of service.
     But if you’re appealing to consumers in cars, it’s the vehicular traffic patterns which count. You might find that during commute hours, there are many more cars driving past your parking areas than at other hours, so you'll want to be open then. On the other hand, heavy traffic could mean some shoppers, such as senior citizens, want to avoid being on the road. What's convenient for them would be off-commute hours. Barriers to convenience might include your customers needing to make a left turn instead of a right turn to get into your parking lot, so they're more comfortable shopping on the way to work instead of on the way back.
     In what ways can you keep it easy for your customers to get to you and back during heavy vehicle traffic times? What can you do to make the shopping more efficient once the customers are with you?
     Stay aware of special events taking place around your store, Parades and plays. Football games and fairs. They bring more people into the area, and they extend the hours people might be interested in shopping with you. What are you doing to welcome them with open doors? How do you ensure you're providing superb, convenient customer service to the out-of-town traffic, ensuring the people will want to come back to shop with you soon and often again?
     Think up many bright ideas for you drawing on traffic patterns. You’ll be pleased by what flies in.

Click below for more: 
Stay Convenient to Your Customers 
Learn From & Coach Other Businesses 
Mind Your Windows 
Attend to Context When Advertising