RIMtailing

Proven persuasion tips from a consumer psychology researcher

▼
Monday, May 11, 2026

Limit Layering in Makeup Marketing

›
The financial success of e.l.f. Beauty and The Body Shop—vendors that offer only vegan cosmetics and skincare products—is evidence of consum...
Monday, May 4, 2026

Compound Interest in Financial Self-Confidence

›
Among heterosexual couples, the woman is twenty-five times more likely to leave the pair’s financial management to the man than is the man ...
Monday, April 27, 2026

Think Peanuts for Probabilistic Promotions

›
Shoppers are attracted by uncertainty about what they’ll pay for an item if the risk isn’t a big deal.      That’s a description of findings...
Monday, April 20, 2026

Summon Sisyphus Influence

›
After reviewing the large body of past research on how people choose which charities to contribute to, researchers at University of Leeds, S...
Monday, April 13, 2026

Stand By Your School of Thought

›
In these times of geopolitical conflicts, should a marketer take a stand on issues affecting their community and then boldly support the pos...
Monday, April 6, 2026

Debunk Unrealities Using Virtual Reality

›
Researchers at Yeditepe University, University of Twente, and Ludwig-Maximillian Universität München were inspired to conduct their set of ...
›
Home
View web version
Powered by Blogger.