RIMtailing

Proven persuasion tips from a consumer psychology researcher

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Thursday, October 3, 2013

Crack the Code of the Healthy Snacker

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People will say they want healthy, but then will often go ahead to choose unhealthy. It’s an internal and eternal battle between the devils...
Wednesday, October 2, 2013

Locate Your Logo As Friend or Leader

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People are more willing to comply with someone wearing a prestige logo. A prestige logo on even a mundane product generates confidence. For ...
Tuesday, October 1, 2013

Cry All the Way to the Bank

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Pianist Wladziu Valentino Liberace—known to his 1950’s fans as Liberace—reacted to ridicule of his style with a broad smile and the memora...
Monday, September 30, 2013

Cash In on King Cash

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Jack Kleinhenz, Chief Economist with the National Retail Federation, recently posted a paean to cash payment . Dr. Kleinhenz reports that Am...
Sunday, September 29, 2013

Limit Mouth-Watering Evaluations

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Looking at photos of a food we love increases our appetite for it. But looking for too long kills our appetite for that food.       Researc...
Saturday, September 28, 2013

Choose an Item’s Country of Origin

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Researchers at Texas State University-San Marcos, University of Wisconsin-Madison, and University of Delaware noticed how the declared coun...
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