RIMtailing

One meaning of the word “eclipse” is to make something less important or popular. I’ll use the word in that sense when pointing out how havi...

A happy, confident shopper behaves differently from a sad, confused shopper. That fact was shown in a research study based at Hong Kong Univ...

I’ve been walking precincts since Lyndon Baines Johnson ran for president. I knock on doors, announce my intentions to make a case for the...

Customers who believe they’ve gone above and beyond to patronize your store feel luckier when shopping with you. Studies at The Ohio State...

Retailers who sell experiences—a positive experience such as a day at the amusement park or a necessarily less pleasant experience such as a...

Consumers often seek simplicity, but the right level of complexity can engage them in ways which move them toward becoming purchasers. Resea...