RIMtailing

When people feel financially poor, their consumer behavior changes. From a thorough review of past studies, researchers at Georgetown Univ...

When a craft beer is described on the label as brewed by a woman, it’s rated less highly than when described as brewed by a man. Stanford ...

When a marketer seeks a celebrity endorsement, would it be better to select actor Hugh Jackman or select Wolverine, the character played b...

In a 2006 Iowa Law Review article titled “The Best Puffery Article Ever,” David A. Hoffman defines puffery as a vague statement claiming...

Attentive retailers love positive word-of-mouth. When a new shopper comes to you because of a recommendation from a current customer, they...

As a rule, people resist being sold. They love to buy, but hate sales pressure. Succumbing to persuasion pitches implies you’ve allowed yo...