I've pledged to use the RIMtailing blog to regularly give reminders to readers of Making Money Is Not Illegal, Immoral or Fattening. Here's an excerpt from page 14:
"When retailers are doing well financially, it's hard to get them to change how they do things. There are successful retailers I've worked with, where I'll show them how to pick up even $100,000, but they won't do it. The reason they won't do it is they've already got a lot of money, and getting more money doesn't mean that much to them. They're missing the opportunities.
"Even if you're hurting financially, you might not be hurting enough to put in the energy necessary to make more money. The money alone is not a good motivator. I'll bet that you're not wondering whether you'll get a meal tonight. I'll bet you have clothes in your closet, some kind of transportation, and a roof over your head. But if you don't open up your mind to making more money, you're missing the opportunities.
"With some retailers, every time I suggest a nugget, they think about the exceptions, where it might not work. I know that there are exceptions to almost everything. But if you deal just with exceptions in your world, you won't do anything. You won't be able to move ahead quickly enough for retailing success. I like to take action which is based on what is true most of the time, not on exceptions. And I will not wait until I have every piece of information possible to make a decision. When I have about 70%, I'm moving.
"When we have an exception and we're pulled off track, and then we get another exception and we're pulled off in another direction, let's quickly handle the exceptions and get back on track."
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