Mobile devices help you and your staff keep up with the consumers. If shoppers know you’re out-of-stock before your sales staff do, the shoppers might think the staff are dumb bunnies. So it was of concern that in a survey of 545 retail store associates conducted by Research Now a while back, about 55% said that mobile devices and online shopping tools are allowing customers to be better informed than the sales staff are about a store’s inventory levels. You’ll want to provide your staff with up-to-date inventory information to buttress their reputations.
The mobile devices can be useful in other ways, too:
- During brief breaks from serving shoppers and restocking merchandise, staff can send email messages to good customers, tempting them to come on in again
- Staff can complete online training modules or access human resources information while remaining on the sales floor ready to greet all incoming business.
Think through the implications and set clear expectations. If a salesperson can use their own device to scan an item to speed the checkout process, it’s good, but if the salesperson then asks to enter the customer’s credit card information on the salesperson’s device, it’s bad. With the high turnover rates in retailing, compared to other business sectors, you’ll also want to consider that security policies which fit those other sectors might not be adequate for you.
The BYOD Rubicon has been crossed. There’s no turning back. Formulate and promulgate the specifications your employees and shoppers will need in order to make BYOD profitable.
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Impress Customers with Your Staff’s Expertise
Handle Employee Dishonesty Consistently
Fight Employee Theft With Expectations
Nice! I really enjoyed reading your post. Thanks for sharing and keep up the good work.
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