Saturday, June 6, 2009

Stay Convenient to Your Customers

You can't be the convenient shopping place if your store is closed or if you have inadequate staffing at the times many of your customers find it convenient to shop with you. To stay convenient to your customers, think both inside and outside the store.
     As to inside the store, have you avoidably set appointments that will call you away during your normal times of availability? Or are there busy seasons when it will be more difficult to get in touch with you, ask for your advice, order special items, or have service work completed? If so, use social media to warn your customers in advance.
     As to outside your store, one thing that determines convenient times for customers is traffic patterns. You might find that during commute hours, there are many more cars driving past your parking areas than at other hours, so you'll want to be open then. But the heavy traffic also could mean some shoppers, such as senior citizens, want to avoid being on the road. What's convenient for them would be off-commute hours. Barriers to convenience might include your customers needing to make a left turn instead of a right turn to get into your parking lot, so they're more comfortable shopping on the way to work instead of on the way back.
     In what ways can you keep it convenient for your customers to get to you and back during heavy vehicle traffic times? What can you do to make the shopping more efficient once the customers are with you? Survey your customers for ideas.
     Stay aware of special events taking place around your store or stores, and decide what accommodations you can make to stay convenient. Parades and plays. Football games and fairs. They bring more people into the area, and they extend the hours people might be interested in shopping with you. What are you doing to welcome them with open doors? How do you be sure you're providing superb, convenient customer service to those shoppers from out of town so they'll want to shop with you soon and often again?

For your profitability: Sell Well: What Really Moves Your Shoppers

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