Enliven Senior Sales with Lifelong Learning

Educational achievement throughout the course of life bodes well for physical, intellectual, and emotional health late in life. Those with more education adhere better to the diet, medication, and self-care routines helpful in protecting against the diseases of old age. Self-efficacy—the perceived ability to take on challenges—is higher in those with more education, and higher self-efficacy is associated with a sense of well-being. The influence of education on successful aging can even spread beyond the educated individual: Researchers at University of Chicago and Brigham and Women's Hospital found that for those wives who had completed more schooling earlier in life, their husbands were more likely to comply with recommendations to undergo a recommended colonoscopy.
     Unfortunately, it’s often in the nature of the elderly personality to withdraw from learning. The 65-year-old retiring from employment usually experiences, at least initially, a drop in the desire to learn. Older adults become selective in what they learn, wanting the topics or skills to apply to their current interests, attitudes, and values. Their motivation to solve intellectual challenges depends on how useful that solution is for daily living.
     Because of the proven value of lifelong learning, there are profitable opportunities for those offering intellectual stimulation which overcomes the withdrawal from learning. OLLI classes and Road Scholar travel tours are examples of group education marketed to senior citizens. ACTIVE and Senior Odyssey are intellectual activities designed to cognitively stimulate the elderly brain, slowing deterioration. Participants in these programs have fewer traffic accidents and higher overall happiness than equivalent older adults not participating in the programs. Certain video games, such as “Rise of Nations,” can motivate the senior citizen to learn. Studying to juggle helps, too. Brain health improved overall among older adults who completed a three-month class in how to juggle a set of balls.

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