Research at China’s Sun Yat‐sen University on American consumers hints at one tip for increasing acceptance of a vaccine: Emphasize aspects of it which have been around for a long time. How is it similar to vaccines developed in prior decades which have proven to be successful and safe?
The general finding is that people prefer pharmaceuticals which have a longer history. The studies did identify a consumer segment which opts for newer potions, thinking this signals increased effectiveness. It happened even when these people were told the newly and formerly developed medications were equally efficacious. But given those claims, most of the study participants expressed a preference for the treatment with the longer tenure. In a supplementary study, the researchers found that physicians, too, prefer to prescribe medications which have been around longer.
An international survey led by researchers at GSK in Belgium reported that seniors are not sufficiently conscientious about following vaccination recommendations. As we age, our immune system becomes less effective at generating the antibodies afterwards. Using a vaccine with higher doses of the antigen does not overcome the problem.
We can help elderly health care consumers by encouraging them to enter the situation calmly, to maintain calmness during the transactions, and to insist on enough time to calmly consider all the trade-offs prior to finalizing a decision. This holds for the length of time we should expect them to take in accurately balancing the benefits against the risks of inoculation.
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Vaccinate to Encourage Seniors’ Vaccinating
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