Unwind Rejection Using Wind in the Face

People we want to persuade can get so wound up into constricted thinking that they reject beneficial ideas and items. Researchers at University of Massachusetts and University of Houston believe an idea for a good counterforce to this has blown their way: Face the persuasion target into the wind.
     Not anything near a gale-force wind. In four of their studies, the breeze was rated as 1 on the Beaufort wind force scale, where a lower number indicates a gentler flow. The participants in another study were approached as they were preparing to fly a kite. In one of the studies, the beneficial effects were obtained by asking the individual sitting in front of their computer just to vividly imagine a breeze blowing in their face.
     Those beneficial effects consisted of an increased openness to innovative ideas, items, and methods: Interest in the more innovative alternative from a pair of chairs, backpacks, or spice racks. Willingness to build a custom kite from a kit. More creativity when considering what alien life forms might look like. The measurements were in comparison to people who had, or imagined, airflow blowing on their back instead of their face.
     Because a gentle breeze is often part of the outdoor marketplace, we’d expect greater potential for creative acceptance there than inside. The research findings indicate we’d want to have the customer turn into the airflow, or at least have the breeze blow onto the side of their face. Considerations for airflow inside a store depend on the ventilation system mechanics, temperature control, possible use of in-store fragrances, and more. We can now add to this list the advantages of arranging so prospects get a bit of wind from the front in store situations where we want innovative thinking.
     The front of the head is more sensitive than the back to airflow, meaning we’d expect the same wind speed to make more of difference. The researchers attribute the effect to energizing the individual. It should be particularly useful for the many consumers in society who are not only constricted in their thinking, but also too fatigued to think innovatively. Researchers at University of British Columbia, University of Hong Kong, and Tsinghua University reported that sleepy shoppers favor variety and novelty in order to keep themselves alert. The airflow into the face would assist in having the sleepyheads go on to consider purchasing novel items.

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